Vision + Mission + Purpose
Fashion Your Life is a vision driven company that operates from a (r)evolutionary belief system
The Future of Fashion
1. The purpose behind our mission and vision is for every human to have the space, permission and capacity to express their most authentic self in all aspects of life.
2. We are on a mission to revolutionize the way consumers buy, so they can make more intentional and sustainable purchasing decisions, dramatically reducing the amount of clothing purchased within their lifetime.
3. Our vision is that of a zero waste fashion industry where clothing is made and sold locally all around the globe and makers get paid a fair and livable wage.
Purpose
For every human to have the space, permission and capacity to be themselves, we need to evolve, create and bring forth a new way of operating in the world.
Our current ways of operating are limiting for the majority of people in the world and unjustly hold many people back from reaching their fullest potential.
We get to choose in each moment what we want to create for ourselves, others and the world at large. Yet as a collective, we maintain our current behaviours and habits without much consideration of the impact it has on ourselves, our community and the planet.
By taking on fresh perspectives and new daily practices we are creating a new world.
You can be part of that change and have fun at the same time.
This is the (r)evolutionary purpose behind Fashion(ing) Your Life!
Mission
When you understand your style, authentic self expression becomes second nature and purchases becoming fewer and further between.
Whether it is clothing purchases, consumption of information or where we choose to spend our time. We often consume without much thought because we have been conditioned to do so by our current systems.
The world of fashion is changing, but it is in small pockets and much too slow. To slow down and buy less is still a radical notion in today’s world of consumerism.
For the collective to evolve in a way that is beneficial for all, not just the few, you must know who you are and what you stand for.
When you know who you are you consume less.
When you know what you stand for you express more.
Clothing is used as a communication tool, purchasing decisions come easily and life becomes much more synergistic.
Vision
Fashion is a manner of doing something, and the fashion industries way of operating is to produce more so we buy more.
This leaves us stuck in a perpetual cycle of:
- having a closet full of clothes with nothing to wear
- hoping and dreaming that you find what you want
- settling for stuff that is just good enough
- confusion, frustration and overwhelm
- throw away clothing culture
- retail ‘therapy’
Producing and consuming too much being the root issue.
The fashion industry places large orders with 3rd party factories all around the world to get the lowest price possible, all while keeping them at arms length so they do not need to take responsibility when realities get exposed.
The industry is changing, one business at a time. Things like sustainable fibres, closed loop systems, fair trade relationships and local production are on the rise.
It is a new way forward.
Fashion Forward.